Social Media Day: Time to revisit online communication best practices

RUN

Social Media Day is June 30 and originally debuted in 2010 by media giant Mashable to celebrate the impact that social media has had on communication. There’s not doubt that social media is one of the easiest way to get messages out to hundreds, thousands, and even millions of followers (unless you’re one of these five ladies and have billions of followers).

For me, social media day is every day, mainly because it’s my job but also because I like to stay connected with the world. I use my social media accounts to stay current with news and trends, do some professional networking, share tidbits about my life and personality, dairy about my fitness and health endeavors, and help share health and worksite wellness related content for my employer, Interactive Health. Not only do I share about these topics, I also follow other accounts that speak to my interests, comment on posts that I think I can weigh in on insightfully, and engage with others to show that someone out there sees and cares about what they’re posting.

Going back to the roots of this 7-year-old celebratory day, I encourage everyone to think about how you can effectively communicate through your own social media channels. Catalog what matters to you, how you can make a difference in the specific areas you consider yourself a thought-leader in, and how you can connect and engage with other like-minded people around the world. Pick one or two favorite platforms and experiment on them. My personal favorite is Twitter – it’s fast paced, current, and all-around entertaining.

And just like a verbal conversation, online communication shouldn’t be one-sided. Consider the rule of thirds:

  • ⅓ of your social content promotes your business, converts readers, and generates profit.
  • ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
  • ⅓ of your social content should be based on personal interactions and build your personal brand.

Yes, go ahead and share your thoughts, but also remember to engage with others and show that you are listening just as well as you are talking.

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